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The Top 10 Biggest Web Design Mistakes
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In the world of
web design, there are plenty of
mistakes you can make, and in this article,
I'm going to look at what I believe to be
the top 10 biggest. You need to check your
site for these mistakes right now, and fix
them if they're there – otherwise you're
going to be annoying your visitors and
driving them away from your site.
Web Design Mistake 1 - Too Many Ads
When you're trying to make money from
your website, it's all too easy to try to fit in more
ads than you really should, or start using ad formats
that are too intrusive. If you've put a new ad on your
site, go to the site as if you were a visitor, and ask
yourself honestly: is this just too much?
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Web Design Mistake 2 - Plugin Overload
You've got to keep media that uses
plugins to a strict maximum of one per page: that means
that if you've got Flash, then you can't have a media
player, or if you're using Java then you can't have
Flash. It's not as bad to use the same plugin twice,
however.
Web Design Mistake 3 - Flash Intros
Please, don't use a Flash intro on your
website. You'd think everyone would realise they're a
bad idea by now, but every web designer still gets
clients who just don't seem to realise that Flash intros
are universally mocked and hated. Don't be one of those
people.
Web Design Mistake 4
Unclear Layout and Navigation
Many websites, especially business sites,
seem to suffer from some kind of disease where even the
very simplest task takes ten steps to achieve. If people
are emailing you to ask you how to do things on your
site, then you need to improve your layout and
navigation. Remember: if there are certain tasks people
seem to want to do more often, put them on the front
page.
Web Design Mistake 5
No Marking for External Links
There are two kinds of links: internal
(to other parts of your website) and external (to other
websites). For the benefit of your visitors, though,
it's best if you mark external links, either by making
them a different colour or using some kind of a symbol
(a box with an arrow is the usual one). It's also good
to make the external links open in new windows, so
people aren't leaving your site altogether when they
click them.
Web Design Mistake 6 - Unclear Linking
You might think it looks better to only
show links when people put their mouse over them, or not
make their colour stand out too much from the rest of
the text, but it's not – while it might make the design
look nicer, it makes it far less usable. Use a clearly
contrasting colour for links, and preferably underline
them.
Web Design Mistake 7
Unlabelled Email Links
It's a very bad idea to ever use a link
that will send email (a mailto link) without clearly
marking it with the word 'email'. If you just make
clicking people's names send email, you'll annoy
visitors who just clicked wanting to find out more about
the person.
Web Design Mistake 8 - Broken Links
You've got to check all your links
regularly to make sure that they all still work. There's
nothing worse than finding a site that looks useful,
only to find that it hasn't been updated in years and
none of the links work any more. Yes, a website does
mostly run itself after a while, but that doesn't mean
that you should neglect the essential maintenance it
needs from time to time.
Web Design Mistake 9 - Strange Fonts
Stick to the most common web fonts:
that's pretty much just Arial, Georgia, Tahoma and
Verdana. If you're using more obscure fonts, then most
visitors probably won't have them – and the ones that do
will find your text hard to read. The only time you
should use non-standard fonts is in your logo or in
headings, if they are displayed as an image.
Web Design Mistake 10
Badly-sized Text
It's important to keep your text around
the standard size (preferably just below). Making text
too big or too small makes it hard to read and annoying
for many visitors. The best thing you can do is use
relative text sizing (not pixels) that allows the
browser to respect the user's preferred text size. You
might also consider offering buttons on your site to
decrease or increase the size.
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