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There are thousands of
affiliate programs available to you. Multi-category
affiliate directories include AssociatePrograms.com and
iBoost Journal Directory.
Affiliate Program - Creating
Your Own
Another way to leverage an
affiliate program is to offer your own. A well-run
program can enhance your business in several ways. Your
affiliates will work to sell your product, leaving you
to devote more time to other aspects of your business.
Also, the links back to your
site may raise your ranking in some search engines.
Finally, the word-of-mouth created can enhance your
company’s reputation.
Word-of-mouth is a two edged
sword, however. Your reputation can be hurt considerable
if you do not pay your affiliates as promised, provide
insufficient support, or if you poorly administer your
program in other ways. In other words, you cannot be
successful by simply listing your program in an
affiliate directory.
The decision to offer an
affiliate program is a serious one. Research your
options carefully. Information sources include:
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· Industry
organizations such as The Internet Affiliate
Marketing Association (iAfma). |
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· Affiliate
program solutions providers such as the Affiliate
Tracking network and MY Affiliate Program. |
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· High-end
providers such as Commission Junction. |
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· Low-cost
providers such as Clickbank, (digital products
only.). Their site seems a bit confusing and
incomplete to some. For a Clickbank summary,
including advantages and disadvantages of using the
service to accept credit cards and as an affiliate
program, read
"Taking Online Payments
With Clickbank,
http://www.take-payments-online.com/Clickbank.html.
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About The Author
Bobette Kyle draws upon 12+ years of
Marketing/Executive experience, Marketing MBA, and
online marketing research in her writing. Bobette is
proprietor of the
Web Site Marketing Plan
Network:
http://www.WebSiteMarketingPlan.com
and author of the marketing
plan and Web promotion book "How Much For Just the
Spider? Strategic Website Marketing For Small Budget
Business,"
http://www.HowMuchForSpider.com/TOC.htm
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