Internet Marketing Step II
Building Free Major Search Engine Traffic
The essence of building traffic
and income through your web site is to deliver valuable
content to your readers. A search engine lives and dies
on the quality of its searches and in order to remain
relevant, it continuously updates and maintains its
database. The vast majority of web site owners will
not 
pay
to have their pages listed in any major SE.
By major search engines I refer to Google, Yahoo and
other popular engines such as MSN.
As a result, free submissions
continue to be a viable way for any SE to stay current
and viable.
Search
Engines use sophisticated computer programs called
spiders to go out and bring your site back to the Search
Engine’s home database. Another computer program decides
whether your site, or some other web site, is
more relevant to a search request for a particular
keyword.
If a Web
surfer searches for “life insurance” then Google wants
to deliver the most relevant life insurance sites on the
Net. If someone else searches for “home insurance”
at Yahoo, then Yahoo wants to give that searcher the
most relevant sites for that word or phrase.
The Search
Engines are in business, too. Their product is the
quality of their search results. You need to honestly
convince each Search Engine that your page is the most
relevant for each keyword that you target.
Internet
Marketing Step III
Linking Strategies or Link Popularity
Reciprocal
links are links with other sites which are generally
related to the theme of your website and are second only
to search engines as a way to get traffic to your web
site. The concept is simple - you link to a site and
that site’s webmaster returns the favor and links back
to your site.
The more
sites that link to a site, and the more important they
are, and the closer they are to the theme of that site,
the more “link popularity” points are earned.
The visitors that come
from related websites are usually highly targeted and
you have a much better chance of selling them your
product or service Since they've come to your site
through a link on a related website you know they're
interested in your sites theme. These visitors are prime
prospects for your product or service and best of all
you don't have to pay for a single one.
Apart from getting
visitors from the linking site itself more recently some
major search engines are using the number of links to a
site as an important factor in establishing a sites
relevancy. The idea behind this is that the more links a
site has to more valuable it must be.
Internet Marketing Step IV
Pay-Per-Click Search Engines
Pay-Per-Click (PPC)
Search Engines are different to normal Search Engines as
you actually have to pay to be found.
Basically, you are
bidding for keyword positioning. For example, if one of
your pages focuses on the topic “motor sports”, you can
bid for the #1 placement on the first page of search
results.
Each time someone clicks
through to your site via the link on the search results
page, you are charged the amount that you bid. Bidding
starts at a penny at most engines and you can bid for as
many relevant keywords as you like.
You should think of PPCs
as a low-cost advertising method. If used wisely you can
turn your advertising dollars into large profits.
Alternatively, if they are losing you money, you can
stop using them…just like any other form of advertising.
Internet
Marketing Step V
Publishing Your Own e-Zine
One of the most important
aspects of a vibrant online business is building a sense
of community and trust which should be based on nuturing
a good relationship with customers. And that is the goal
of a newsletter.
Publishing an eZine – a
newsletter that is eMailed to the recipient – plays an
important part in building a long term valuable list of
current and future clients. There is no better way to
keep in touch with them on a regular basis.
Every time your previous
or potential customer receives your newsletter you
immediately:
