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Conferencing - Conference Calling

 

Conferencing or Conference Calling is one of the most powerful and practical uses of Internet technology ever created to optimize communications between employees, customers, prospects and suppliers.

It combines the power of a live meeting with the cost-effectiveness of a conference call and allows you to conduct seminars, train new employees, make sales presentations, hold press conferences and enhance on-line document collaboration with colleagues from around the world, right from your desktop!

 

The core attraction of Conferencing technology is its ability to allow you to hold meetings made up of far flung groups of people without all the clutter and equipment associated with video conferencing systems. All that is needed to join an online web conference is a phone line, a computer and an internet connection – preferably broadband.

 

There are a number of reasons why all that simplicity and connectivity is attractive to the modern day worker and disparate employee offices, increasing customer and prospect communications, and expanding partner networks are just a few of the business drivers impacting the rapid growth of the web conferencing market.

 

Effective Conferencing Calls

 

There is no question that teleconferencing is revolutionizing the way that people do business, both on the Internet and offline.

Internet marketers, coaches, consultants, counselors, major corporations, even Sunday School teachers are using teleconferencing to stay in contact with their staff, clients, potential customers, and classes without having to set up a meeting place.

Teleconferencing has also added a new dimension to the way people can teach and deliver information over the Internet. Seminars and classes can now be held for hundreds of people at the same time without having to leave their homes. With a preset date and time, people can call a number and either learn more information about a topic or participate in a forum of discussion.



Numerous ways to use Conferencing Calling in any Business

 

There are a number of ways you can use Conferencing Calls in any business including:

 

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Discuss strategy to deal with competitors;

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Motivate sales people by announcing sales contests and incentive plans;

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Conduct sales training;

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Share success stories and invite key sales people to speak or train others;

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Share ideas for lead sourcing;

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Share ideas on dealing with customer or account situations;

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Launch new products;

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Train field personnel on new or existing products;

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Conduct market research and lead focus groups;

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Generate excitement for new products by having customers attend a marketing conference call;

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Alert team members on common technical problems and how to address them;

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Address customer concerns and set strategies to overcome them;

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Train engineers on new products or enhancements to existing products;

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Invite product managers to address concerns and issues with the group;

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Review team performance and how the team is meeting company goals and objectives;

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Motivate field engineers to achieve quality objectives;

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Conduct legal depositions;

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Conduct project manager meetings;

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Review client situations:

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Conduct arbitration;

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Manage national consulting accounts;

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Conduct class action meetings;

 

Companies listed on the various stock exchanges have long held analyst conferences to spread their message to the investment community. To accommodate those who couldn’t travel, the conference call allowed hundreds of analysts to hear a presentation and ask questions in real time. But access was usually restricted to investment professionals and often involved long-distance toll charges.

 

   

A Typical Conference Call Scenario

 

At the stroke of 4 P.M. in one of the world’s business cities a group of company executives from across the globe sit down at their own desks, pick up their phones and stare fixedly at their computer screens.

 

To the untutored eye, they will not be doing much. But, as always, appearances are deceptive.

 

These executives are actually taking part in a single meeting – an online Conference Call brought straight to their offices via the Internet.

 

Over the next 1-2 hours, the participants sitting in Tokyo, London and New York will hear the latest corporate news. They will read reports and study financial data sent straight through to their desktops. If anyone has any comment to make they will be able to butt in over the phone line to make their point.

 

And by the time it is all over, they will have become the latest collection of managers to have discovered the joys of web conference calls or conferencing.

 

The Internet now provides a much more practical venue for the conference call. With its low cost and ability to accommodate many listeners it is now practical to open a conference call to almost anyone. Many firms now do.

 

Using the Internet has many advantages besides the instantaneous international release that results. It is possible to save the audio files so that the call can be accessed later at a more convenient time. Plus it would be possible to edit out meaningless portions of each conference. Naturally, there are some limitations. If everyone could ask a question, real brawls could result as the conferences became uncontrolled. So most Internet systems limit who can ask a question.

 

An outstanding advantage of conferencing for the average investor is to witness directly a firm's management in action. While the information might be the same, an investor gains confidence in management that presents a virtuoso performance over one that is defensive, hesitant, and secretive.

 

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