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Website and Blog or Weblog:
What's the Difference?
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More and more, people don't
have a traditional website: static things
where pages can be added, updated or taken
away. Instead, they write new material for
their website when they feel like it, and
then put it up on one page, with the most
recent writing first. These people are
running a blog or weblogs.
Many people say that there
have been weblogs (or blogs, as they're
sometimes called) for as long as there has
been a web. Back when there were only a few
thousand websites, the 'What's New' page
that announced each new one (yes, there
really was such a thing!) worked in just the
same way as a blog does today.
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Early weblogs included Scripting News,
Robot Wisdom and Camworld, which all started in 1997. To
begin with, blogs mostly consisted of often-updated
lists of useful and amusing links to other websites, but
it gradually became clear that the format was just as
good for distributing longer articles. Blog software
started to be developed, and their popularity quickly
exploded. By 1999, everyone was talking about blogs.
Why are Blogs So Popular
In recent years, the blog format has very
much taken over from the 'personal home page'. People
seem to find it much easier to just put a kind of public
diary online, instead of putting up a little biography
of themselves and a collection of articles. It's more
personal, more fun, and more interactive day-to-day.
Businesses have started to open blogs too
– in many ways, they're like a replacement for
newsletters. A regularly-updated blog gives customers a
great sense of what a business is like, while giving the
business a great way to keep communicating with its
customers and being useful to them, even when they're
not buying anything right this minute.
In my opinion, the biggest reason for
blogs' popularity is that they make publishing to the
web very easy. You don't really have to know anything
about what's happening behind the scenes: blogs finally
make publishing your thoughts for everyone to see as
easy as posting to a forum or sending an email. In a
way, blogs fulfil the original promise of the web.
Blog or Weblog Software
Today, there's a lot of blog software out
there – if you want a blog, you're spoiled for choice.
What you get will depend on how comfortable you are with
technical stuff, and whether you want it to be part of
your main website or not.
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Movable Type. This is software that
you install on your web server. You simply log in
and type your post, and it creates your pages for
you. Movable Type can be a little complex to set up,
but you can use a version called Typepad that is
hosted by its creators instead of using your server. |
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Blogger. You don't install Blogger on
your server – instead, you give it your FTP password
and let it upload files to your web server for you.
If you don't have any hosting, you can also host
blogs for free at Blogger's Blogspot. Blogger is
owned by Google. |
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WordPress. WordPress is a free
alternative to blogging software. It works in
basically the same way as Movable Type, but without
the restrictive licensing and with nicer-looking
default templates. Many people have switched to
WordPress out of frustration with Movable Type and
not looked back. You have to host it on your own
server, but it's very simple to set up – don't be
scared! |
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LiveJournal. LiveJournal is a
completely online service, meaning that it has
nothing to do with your website, except that you can
link to your LiveJournal if you want. LiveJournal is
more social than most blogging, allowing you to join
communities relating to your interest. |
There are plenty of other online
services, but they're all pretty much the same: MSN
Spaces, AOL Journals, and so on. You're unlikely to get
taken very seriously if you have a blog at any of these
places, although it'd be easy. In the end, it's all
about power versus convenience: the more work you put in
to get your blog working, the more likely that it's
going to be what you really wanted it to be. If you're
creating a website anyway, you'd be silly not to put a
blog on it.
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